ads-competitor

# Competitor Ad Intelligence ## Process 1. Identify target competitors (from user input or industry analysis) 2. Read `ads/references/benchmarks.md` for industry CPC/CTR/CVR baselines 3. Research competitor ad presence across platforms 4. Analyze ad copy, creative, and messaging themes 5. Estimate competitor spend and keyword strategy 6. Identify gaps and opportunities 7. Generate competitive intelligence report ## Data Sources ### Free Intelligence Sources | Source | Platform | What You Can Find | |--------|----------|------------------| | Google Ads Transparency Center | Google | Active ads, formats, geo targeting | | Meta Ad Library | Meta/Instagram | All active ads, creative, copy, spend range | | LinkedIn Ad Library | LinkedIn | Active ads from company pages | | TikTok Creative Center | TikTok | Top ads, trending creative, hashtags | | Microsoft Ads | Microsoft | Limited: use auction insights | | Apple Ads (App Store) | Apple | Search tab ads, Today tab ads, product page creatives | ### Google Ads Auction Insights Available from the user's own Google Ads account: - Impression share vs competitors - Overlap rate (how often you compete) - Outranking share (who wins more often) - Top of page rate and absolute top of page rate - Available for Search and Shopping campaigns ### Platform-Specific Research #### Google - Ads Transparency Center: search by advertiser name or domain - Search for competitor brand terms to see their ads live - Auction Insights for impression share comparison #### Meta - Ad Library: filter by advertiser, country, platform (FB/IG), date range - Shows creative (image/video), ad copy, active dates - Shows platform placement (Facebook, Instagram, Audience Network) #### LinkedIn - Ad Library: search by company name - Shows Sponsored Content, Message Ads - Limited data compared to Meta Ad Library #### TikTok - Creative Center 2.0: top-performing ads by industry, country, objective with enhanced filtering - Hashtag analytics: trending sounds and hashtags - TikTok Shop: review competitor storefronts, catalogs, reviews, and live shopping - No per-advertiser library; use Creative Center for industry trends #### Apple Ads - App Store search: search competitor brand terms to see their Search tab ads - Today tab ads: check competitor presence on App Store homepage - Custom Product Pages: analyze competitor CPP variants via App Store listings ## 2025-2026 Platform Updates ### Meta - **Andromeda creative clustering** (launched October 2025): ads with >60% similarity are suppressed. Competitor creative analysis must assess genuine conceptual diversity, not just volume - **Advantage+ Sales** (renamed from ASC): unified shopping campaign type. Check if competitors are running Advantage+ Sales vs manual campaigns ### Google - **Demand Gen replaced VAC** (April 2026): Video Action Campaigns fully deprecated. Analyze competitor Demand Gen adoption (multi-format video+image) - **AI Max for Sea