ads-creative

# Cross-Platform Creative Quality Audit ## Process 1. Collect creative assets or performance data from active platforms 2. Read `ads/references/platform-specs.md` for creative specifications 3. Read `ads/references/benchmarks.md` for CTR/engagement benchmarks 4. Read `ads/references/scoring-system.md` for weighted scoring algorithm 5. **Validate**: confirm at least one platform has creative data (assets or performance metrics) before proceeding 6. Evaluate creative quality per platform 7. Assess cross-platform creative consistency 8. **Validate**: verify fatigue signals reference actual performance trends, not assumptions 9. Generate production priority recommendations ## Per-Platform Assessment ### Google Ads Creative - RSA: ≥8 unique headlines, ≥3 descriptions per ad group - RSA ad strength: "Good" or "Excellent" - Pin usage: minimal and strategic (over-pinning kills RSA flexibility) - Extensions: sitelinks (≥4), callouts (≥4), structured snippets, image - PMax asset groups: text + image + video + optional product feed - YouTube: video quality, hook, subtitles (see ads-youtube sub-skill) ### Meta Ads Creative - Format diversity: ≥3 formats active (image, video, carousel, collection) - Creative volume: ≥5 creatives per ad set - Fatigue detection: CTR declining >20% over 14 days = FAIL - Video length: 15s max Stories/Reels, 30s max Feed - UGC/testimonial content tested - Advantage+ Creative enhancements enabled - Headline under 40 chars, primary text under 125 chars ### LinkedIn Creative - Thought Leader Ads active, ≥30% budget for B2B - Format diversity: ≥2 formats tested (single image, carousel, video, document) - Video ads tested - Creative refresh: every 4-6 weeks - Professional tone appropriate for platform ### TikTok Creative - ≥6 creatives per ad group (Critical requirement) - All video 9:16 vertical 1080x1920 (non-negotiable) - Native-looking content (not corporate) - Hook in first 1-2 seconds - No creative active >7 days with declining CTR - Spark Ads tested (~3% CTR vs ~2% standard) - Sound-on optimization (never silent) - Safe zone compliance: X:40-940, Y:150-1470 - Trending audio used ### Microsoft Creative - RSA: ≥8 headlines, ≥3 descriptions - Multimedia Ads tested (unique rich format) - Ad copy optimized for Bing demographics (older, higher income, professional) - Action Extension utilized (unique to Microsoft) - Filter Link Extension tested ## Creative Fatigue Detection ### Signals of Fatigue | Signal | Threshold | Action | |--------|-----------|--------| | CTR declining | >20% over 14 days | Refresh creative | | Frequency (Meta) | >5.0 prospecting, >12.0 retargeting | New audience or creative | | Watch time declining (TikTok) | <3s average | New hook needed | | QS declining (Google) | Drop of 2+ points | Refresh ad copy | | Engagement rate drop | >30% decline | Full creative overhaul | ### Refresh Cadence by Platform | Platform | Recommended Refresh | |----------|-------------------