ads-tiktok

# TikTok Ads Deep Analysis ## Process 1. Collect TikTok Ads data (Ads Manager export, Pixel/Events API status) 2. Read `ads/references/tiktok-audit.md` for full 28-check audit 3. Read `ads/references/benchmarks.md` for TikTok-specific benchmarks 4. Read `ads/references/platform-specs.md` for creative specifications 5. Read `ads/references/scoring-system.md` for weighted scoring algorithm 6. Evaluate all applicable checks as PASS, WARNING, or FAIL 7. Calculate TikTok Ads Health Score (0-100) 8. Generate findings report with action plan ## What to Analyze ### Creative Quality (30% weight) - ≥6 creatives per ad group (T05) [Critical] - All video 9:16 vertical 1080x1920 (T06) [Critical] - Native-looking content, not corporate/polished (T07) - Hook in first 1-2 seconds (T08) - No creative active >7 days with declining CTR (T09) - Spark Ads tested: ~3% CTR vs ~2% standard (T10) - TikTok Shop integration for e-commerce (T20) - Video Shopping Ads tested (T21) - Caption SEO with high-intent keywords (T22) - Trending audio used (sound-on platform) (T23) - Custom CTA button, not default (T24) - Safe zone compliance: X:40-940, Y:150-1470 (T25) ### Technical Setup (25% weight) - TikTok Pixel installed and firing on all pages (T01) - Events API + ttclid passback active (T02) - Events API Gateway evaluated for server-side integration - Standard events configured (ViewContent, AddToCart, Purchase, CompleteRegistration) - Advanced matching parameters configured ### Bidding & Budget (20% weight) - Bid strategy matches goal: Lowest Cost for volume, Cost Cap for efficiency (T11) - Daily budget ≥50x target CPA per ad group (T12) - Learning phase: ≥50 conversions per 7 days per ad group (T13) - No edits during learning phase (resets learning) ### Structure & Settings (15% weight) - Separate campaigns for prospecting vs retargeting (T03) - Smart+ campaigns tested: 42% adoption, 1.41-1.67 ROAS (T04) - Search Ads Toggle enabled (20% conversion uplift combined with In-Feed; 57% of users use search) (T14) - Placement selection reviewed: TikTok, Pangle, etc. (T15) - Dayparting aligned with audience activity (T16) ### Performance (10% weight) - CTR ≥1.0% for in-feed ads (T17) - CPA within target, 3x Kill Rule applies (T18) - Average video watch time ≥6 seconds (T19) ## Creative-First Strategy TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance, TikTok success depends primarily on creative quality. ### What Makes a TikTok Ad Work - **Native feel**: looks like organic content, not a polished ad - **Sound-on**: 93% of TikTok is consumed with sound (never run silent) - **Fast hooks**: capture attention in 1-2 seconds or lose the viewer - **Trend alignment**: use trending sounds, formats, and editing styles - **UGC style**: user-generated content outperforms studio content - **Vertical only**: 9:16 is non-negotiable (no letterboxed horizontal) ### Creative Testing Framework 1. Test 3-5 hooks per winning concept 2.