company-research

## Purpose Create a comprehensive company profile that extracts executive insights, product strategy, transformation initiatives, and organizational dynamics from publicly available sources. Use this to understand competitive landscape, evaluate partnership opportunities, benchmark best practices, prepare for interviews, or inform market entry decisions by understanding how successful companies think about product management and strategy. This is not surface-level research—it's strategic intelligence gathering focused on product management perspectives and executive vision. ## Key Concepts ### The Executive Insights Framework This framework synthesizes company intelligence across multiple dimensions: **Core Components:** 1. **Company Overview:** Basic info, history, industry context 2. **Executive Quotes:** Strategic vision from CEO, COO, VP Product, Group PM 3. **Product Insights:** Strategy, recent launches, innovation focus 4. **Transformation Strategies:** Digital, AI, Agile transformations 5. **Organizational Impact:** How PM influences strategy, cross-functional collaboration 6. **Future Roadmap:** Upcoming initiatives and anticipated challenges 7. **Product-Led Growth (PLG):** PLG strategies, data-driven decisions ### Why This Works - **Executive perspective:** Captures leadership thinking, not just marketing copy - **Product-centric:** Focuses on PM-relevant insights (strategy, process, culture) - **Multi-source:** Synthesizes interviews, earnings calls, blog posts, case studies - **Strategic intelligence:** Informs competitive positioning, partnership evaluation, or interview prep ### Anti-Patterns (What This Is NOT) - **Not financial analysis:** Focus is product strategy, not valuation or stock performance - **Not SWOT analysis:** This documents their perspective, not strengths/weaknesses assessment - **Not surface scraping:** Go deeper than "About Us" pages—find executive interviews, product blogs, earnings transcripts ### When to Use This - Competitive analysis (understanding how competitors approach PM) - Partnership evaluation (assessing cultural fit and strategic direction) - Interview preparation (understanding company culture, product philosophy) - Benchmarking best practices (learning from successful companies) - Market entry decisions (understanding how incumbents operate) ### When NOT to Use This - For internal analysis (this is external research) - When primary sources are unavailable (executives haven't spoken publicly) - As a substitute for customer research (this is company perspective, not customer perspective) --- ## Application Use `template.md` for the full fill-in structure. ### Step 1: Define Research Scope Clarify what you're researching and why: ```markdown ## Research Objective - **Company Name:** [e.g., "Stripe"] - **Research Purpose:** [e.g., "Understand payment platform product strategy for competitive positioning"] - **Key Questions:** - [Question 1: e.g., "How does Stripe think about platform