content-calendar

--- name: content-calendar description: "Generate a structured content calendar for any brand, product, or creator. Use when asked for a content plan, editorial calendar, social media schedule, or weekly/monthly content strategy. Produces a calendar with topics, formats, channels, and copy hooks." --- # Content Calendar Skill This skill generates a structured content calendar from brand inputs. It produces ready-to-use calendar entries with topics, formats, channels, and opening hooks — usable for social media, blogs, newsletters, or multi-channel campaigns. ## Required Inputs Ask the user for these if not provided: - **Brand or product name** - **Target audience** (who are you trying to reach?) - **Primary content goal** (awareness / lead gen / retention / thought leadership) - **Channels** (e.g. LinkedIn, Instagram, newsletter, blog, X/Twitter) - **Cadence** (daily / 3x per week / weekly / monthly) - **Timeframe** (e.g. 4 weeks, Q2) - **Brand pillars or themes** (optional — if not provided, derive 3 from the product description) ## Output Structure ### 1. Content Pillars (if not provided) Derive 3–4 content pillars from the brand/product description. Each pillar = a recurring theme that anchors multiple posts. Label each one clearly (e.g. "Pillar 1: Industry Education", "Pillar 2: Product Stories"). ### 2. Calendar Table Produce a weekly table for each week requested. Format: | Date | Pillar | Topic | Format | Channel | Opening Hook | |---|---|---|---|---|---| | Mon 7 Apr | Education | [Topic title] | Carousel / Article / Short video / Thread | LinkedIn | [First sentence or headline of the post] | Rules: - Rotate through all pillars across the week — don't stack the same pillar on consecutive days - Match format to channel norms (e.g. carousels for Instagram, long-form for LinkedIn, threads for X) - Opening hooks must be specific and scroll-stopping — no generic openers like "Did you know..." - Flag 1–2 posts per week as "High Priority" — these are the cornerstone pieces worth boosting or repurposing ### 3. Repurposing Map For each "High Priority" post, add one repurposing suggestion — e.g. "Turn this LinkedIn article into a newsletter section" or "Clip this video for an Instagram Reel." ## Quality Checks - [ ] Every week has balanced pillar distribution - [ ] No two consecutive posts have the same format on the same channel - [ ] Opening hooks are specific (no generic openers) - [ ] Formats match platform norms - [ ] Repurposing map covers all High Priority posts ## Anti-Patterns - [ ] Do not fill the calendar with generic topic placeholders — every entry must have a specific, usable topic and hook - [ ] Do not stack the same pillar or format on consecutive days — variety is required - [ ] Do not produce opening hooks that start with "Did you know" or other cliché openers - [ ] Do not ignore channel norms — formats must match the platform (no long-form threads for Instagram) - [ ] Do not skip the repurposing map for High Priority posts ## Example Trigger Phrases - "Build me a 4-week content calendar for [brand]" - "Create a social media plan for [product launch]" - "Give me a monthly editorial calendar for my newsletter" - "Plan my LinkedIn content for the next month"