seo-ecommerce

# E-commerce SEO Analysis Comprehensive product page optimization, marketplace intelligence, and competitive pricing analysis. Works standalone (on-page + schema) and with DataForSEO Merchant API for live Google Shopping and Amazon data. ## Commands | Command | Purpose | DataForSEO? | |---------|---------|-------------| | `/seo ecommerce ` | Full e-commerce SEO analysis of a product page or store | Optional | | `/seo ecommerce products ` | Google Shopping competitive analysis | Required | | `/seo ecommerce gaps ` | Keyword gap: organic vs Shopping visibility | Required | | `/seo ecommerce schema ` | Product schema validation and enhancement | No | --- ## 1. Product Page Analysis (No DataForSEO Needed) Fetch and parse any product page for on-page SEO quality. ### Workflow ``` 1. python3 scripts/render_page.py --mode auto → raw/rendered HTML 2. python3 scripts/parse_html.py --url → SEO elements 3. Analyze product-specific signals (below) ``` ### Product SEO Checklist #### Title Tag - [ ] Contains primary product keyword - [ ] Includes brand name - [ ] Under 60 characters (no truncation in SERPs) - [ ] Format: `[Product Name] - [Key Feature] | [Brand]` #### Meta Description - [ ] Contains product keyword + benefit - [ ] Includes price or "from $XX" (triggers rich snippet interest) - [ ] Call-to-action present (Shop now, Buy, Free shipping) - [ ] Under 155 characters #### Heading Structure - [ ] Single H1 matching primary product name - [ ] H2s for: Features, Specifications, Reviews, Related Products - [ ] No duplicate H1 tags across product variants #### Product Images - [ ] Alt text includes product name + distinguishing feature - [ ] File names are descriptive (not `IMG_001.jpg`) - [ ] WebP format served (with JPEG fallback) - [ ] At least 3 images per product (hero, detail, lifestyle) - [ ] Image dimensions >= 800px for Google Shopping eligibility - [ ] Lazy loading on below-fold images only #### Internal Linking - [ ] Breadcrumb navigation: Home > Category > Subcategory > Product - [ ] Related products section (cross-sell / upsell) - [ ] Link back to category page with keyword-rich anchor - [ ] Reviews section links to full review page (if separate) #### Content Quality - [ ] Unique product description (not manufacturer copy-paste) - [ ] Word count >= 200 for product description body - [ ] Specs table present (not just prose) - [ ] User reviews on-page (UGC signals) ### Scoring | Category | Weight | Criteria | |----------|--------|----------| | Schema completeness | 25% | Required + recommended Product fields | | Title & meta | 15% | Keyword placement, length, format | | Image optimization | 20% | Alt text, format, sizing, count | | Content quality | 20% | Unique description, specs, reviews | | Internal linking | 10% | Breadcrumbs, related products, categories | | Technical | 10% | Page speed, mobile rendering, canonical | --- ## 2. Google Shopping Intelligence (DataForSEO Merchant API)